Survey re Activation Plan - Visitor, Cultural and Local Economy Team Feedback

Please state your position title

* required

Maximum 255 characters

0/255

Have you read the Leeton Visitor Economy Activation Plan?

* required

Yes, in full.

Yes, but only the setting Strong Foundations to Achieve the Vision section

Yes, but only the Priority Projects section

No, I haven’t read the document

Which markets do you feel Leeton has its best opportunity to target and market itself better to?

* required

High Value Traveller Families (including families of students who board locally)

High Value Traveller Couples (including Baby Boomers)

Education groups

Arts/cultural tourists

Business travellers

Event attendees

Sports event participants and spectators

With regard to the five activation steps outlined to support the development of the strategic foundations starting on page 16 of the Activation Plan, could you please rank from 1 (being the highest) to 5 (being the lowest) what you feel are the highest priority areas for the Visitor, Cultural and Local Economy Team to focus on over the next 3 years?

* required

Develop and Activate Leeton’s Brand Story

Select

Organisational development: Establish an integrated cultural, events and tourism governance model that drives innovation and creativity

Select

People Development

Select

Develop an annual capability building, pathway to growth program for industry

Select

Develop an innovative and collaborative visitor information centre model

Select

Do you have any comments that you would like to make with regard to the five activation steps that have been identified by Tilma Group and Kiikstart in consultation with various local stakeholders? (i.e. – the need for use of external agencies/resourcing, approach to achieving these activation steps, measurements of success etc). Please be as detailed as possible here.

With regard to the three priority projects starting on page 28 of the Activation Plan, could you please rank from 1 (being the highest) to 3 (being the lowest) what you feel are the highest priority areas for the Visitor, Cultural and Local Economy Team to focus on over the next 3 years?

* required

Build two signature Festivals for Leeton to support the activation of the Destination Brand and attract new visitor markets

Select

Develop targeted marketing campaigns and year-round marketing initiatives

Select

Proactive approach to development and growth of “edutourism” across the region

Select

Do you have any comments that you would like to make with regard to the three priority projects that have been identified by Tilma Group and Kiikstart in consultation with various local stakeholders? (i.e. – the need for use of external agencies/resourcing, approach to achieving these projects, measurements of success etc). Please be as detailed as possible here.

On page 38 of the Activation Plan, which of the “Supporting Projects” outlined do you feel would be the best to activate first once the strategic foundations and priority projects have been achieved and why?

* required

How do you feel our existing resources can be better used to deliver on the Leeton Shire Council Annual Operational Plan and activities identified within the Activation Plan?

10.

Do you have any general comments or questions that you would like to make regarding the Leeton Responsible Visitor Economy Activation Plan 2021-2023?